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The Latest News

RCPV® Points Update Effective August 1, 2018 - August 01 , 2018
Effective August 1, 2018, RCPV® points received for Shamir Attitude III® - Fashion and Shamir Attitude III® - Sport will change to 2,250 points per pair.
July 1: Shamir to Offer Only 100% Freeform Lenses - June 30 , 2017
After continually being at the forefront of technology in the optical industry, Shamir is taking a forward-facing measure, removing all molded product offerings and announcing the move to 100% digital, Freeform® lenses. We believe strongly in the decision, as technology is leading the world. The introduction of the revolutionary Spark Mi™ measuring device is just another example of that. Customization is key and digital is the only way to provide that unique customization to each individual patient. We are excited for this movement of offering only 100% digital Freeform® lenses beginning July 1, 2017
Due to recent feedback received regarding the availability, shipping and receipt of gift cards offered through the RCPV® Rewards Program, we have decided to mitigate future frustrations it would be best to eliminate the gift cards from the program. We will continue to offer gift cards through June 1, 2017. After this date Gift Cards will no longer be available to order; however we will continue to offer checks and a diverse range of optical, outdoor and electronic items.
ReCreating Perfect Vision®
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